There is barely a subject that concerns our readers more than digitalization. Irrespective of whether it is a start-up, a medium-sized enterprise or a DAX corporation, almost all companies expect technological development to significantly change their business in the coming years. Manufacturing is networked, the analysis of large volumes of data reveals new insights, cars, trucks and factories are operated by artificial intelligence.
Whoever gets involved has great opportunities- whoever reacts too late risks the future of the company. With “The Spark – the German Digital Award”, we wish to honor those who rise to the challenge with wisdom and courage.

We are currently experiencing a new industrial revolution at the speed of light, the digitalization. This will fundamentally change the German economy. There are enormous opportunities if Germany creates the right environment, for example through broadband expansion and the promotion of risk capital investments. It is necessary to adapt to new competitors, to open up new markets and to understand new customer requirements. If a company succeeds in this today, it will be successful tomorrow. Start-ups and high-tech founders are becoming sources of inspiration and impulse generators for digitalization. With “The Spark – The German Digital Award”, we would like to honor precisely these companies.

Handelsblatt is the largest economic and financial newspaper in Germany. Approximately 180 editors, correspondents and permanent staff members around the world ensure up-to-date, comprehensive and well-researched reporting. According to a readership analysis of decision-makers in business and administration (LAE) in 2017 Handelsblatt reaches 299,000 decision-makers every trading day.

Handelsblatt stands for high topicality, reliability, substance and objectivity. News items are researched, analysed and classified within a complex context. Particular emphasis is placed on background research, commentaries and analyses. With well-founded reports on future trends and new technologies, Handelsblatt provides important insights for successful action in constantly changing sectors and markets.

McKinsey & Company is the leading management consultancy firm in Germany and worldwide. 26 out of 30 DAX companies are currently amongst its clients. In Germany and Austria, McKinsey has offices in Berlin, Cologne, Dusseldorf, Frankfurt am Main, Hamburg, Stuttgart, Munich, and Vienna with worldwide over 100 offices in more than 60 countries.