The Diversity Accelerator Award is the natural evolution of the Female Founder Award, which was launched in 2019 by Handelsblatt and McKinsey. The aim of the latter was to provide a stage for successful female founders so that, in the long term, more women would take the step of founding a company. The Diversity Award now takes a look at all diversity dimensions in order to make the reality of different groups disadvantaged in founding visible and to change existing mechanisms.