The world is facing a wave of great innovations: In factories, computers and robots are taking over the control of machines, Big Data analyses are helping in the fight against cancer and efficient algorithms are reducing energy consumption in logistics or finding the perfect places for wind turbines. Start-ups play a key role in researching and shaping the future – and support for the new type of entrepreneurship is also growing in Germany. With “The Spark – the German Digital Prize”, together with McKinsey, we want to honour founders who have developed business models with revolutionary potential.

Sebastian Matthes, Editor-in-chief Handelsblatt

Nowhere in the world are climate targets more ambitiously formulated than in the European Union (EU). The 27 member states have committed to reducing greenhouse gas emissions to 55 percent by 2030. This makes the development of climate-relevant technologies in Germany all the more important so that the local economy can maintain its leading position in international competition in the future. This applies to our globally leading large and medium-sized champions, but currently even more so to our start-up ecosystem. With “The Spark – The German Digital Prize”, we want to make an active contribution together with the Handelsblatt and award digital and technology founders whose innovative business models create new markets, change existing ones and strengthen Germany’s competitiveness.

Fabian Billing, Head of McKinsey Germany

Handelsblatt is the largest business and financial newspaper in the German language. Around 200 editors, correspondents and permanent staff around the globe ensure up-to-date, comprehensive and well-founded reporting. Compared to other daily newspapers, the business and financial newspaper, which is published every trading day, is an indispensable read for decision-makers at the first and second management levels. According to the “Readership Analysis Decision-makers in Business and Administration” (LAE) 2018, the Handelsblatt reaches more than 305,000 top decision-makers every trading day. The Handelsblatt stands for high topicality, reliability, substance and objectivity. News is researched, analysed and placed in its complex context. Background information, comments and analyses are of particular importance. With well-founded reports on future trends and new technologies, the Handelsblatt provides important insights for successful action in constantly changing industries and markets.

McKinsey & Company is the leading management consultancy for top management in Germany and worldwide. Working in partnership with clients, McKinsey provides strategic consulting, digital and analytical transformation, talent development, risk management, marketing, design, process optimisation and functional excellence for private companies, public institutions and social organisations, among others. Clients include 28 of the 30 DAX corporations.
In Germany and Austria, McKinsey is active with offices in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Cologne, Munich, Stuttgart and Vienna, and worldwide with over 130 offices in 65 countries. McKinsey was founded in 1926, the German office in 1964. Global Managing Partner is Kevin Sneader, Fabian Billing has been responsible for Germany and Austria since 2021.