THE SPARK

Initiators

Preisverleihung The Spark

Germany is not only the land of poets and thinkers, but a country of brave founders. Digitalization, the 4th industrial revolution, is also driven by people, who are willing to implement tomorrow already by today. To think big and to move things in a big way are not only qualities of the Silicon Valley, but can also be found in German startups. With “The Spark – The German Digital Award” we, together with McKinsey, want to award business models with revolutionary ideas and create awareness for them. Because we know: future starts here and now.

Sven Afhüppe, Editor-in-chief Handelsblatt

In today’s turbulent business world, it becomes increasingly necessary to pursue those things that have always characterized Germany’s economy: innovative spirit and the will to modernize. If Germany can set forth the right conditions, attract more venture capital, and put in place a strategic investment program, it can create an ecosystem in which startups and tech pioneers can develop into global competitive players. With “The Spark – The German Digital Award”, we, together with Handelsblatt, want to proactively contribute and recognize companies, change markets, and strengthen Europe’s competitive abilities.

Cornelius Baur, Head of McKinsey Germany

Handelsblatt is the largest economic and financial newspaper in Germany. Approximately 200 editors, correspondents and permanent staff members around the world ensure up-to-date, comprehensive and well-researched reporting. According to a readership analysis of decision-makers in business and administration (LAE) in 2018 Handelsblatt reaches 305,000 decision-makers every trading day. Handelsblatt stands for high topicality, reliability, substance and objectivity. News items are researched, analyzed and classified within a complex context. Particular emphasis is placed on background research, commentaries and analyses. With well-founded reports on future trends and new technologies, Handelsblatt provides important insights for successful action in constantly changing sectors and markets.

McKinsey & Company is the leading management consultancy firm in Germany and worldwide. 26 out of 30 DAX companies are currently amongst its clients. In Germany and Austria, McKinsey has offices in Berlin, Cologne, Dusseldorf, Frankfurt am Main, Hamburg, Stuttgart, Munich, and Vienna with worldwide over 100 offices in more than 60 countries.