THE SPARK

Initiators

Preisverleihung The Spark

Germany is not only the land of poets and thinkers, but a country of brave founders. Digitalization, the 4th industrial revolution, is also driven by people, who are willing to implement tomorrow already by today. To think big and to move things in a big way are not only qualities of the Silicon Valley, but can also be found in German startups. With “The Spark – The German Digital Award” we, together with McKinsey, want to award business models with revolutionary ideas and create awareness for them. Because we know: future starts here and now.

Sven Afhüppe, Editor-in-chief Handelsblatt

In today’s turbulent business world, it becomes increasingly necessary to pursue those things that have always characterized Germany’s economy: innovative spirit and the will to modernize. If Germany can set forth the right conditions, attract more venture capital, and put in place a strategic investment program, it can create an ecosystem in which startups and tech pioneers can develop into global competitive players. With “The Spark – The German Digital Award”, we, together with Handelsblatt, want to proactively contribute and recognize companies, change markets, and strengthen Europe’s competitive abilities.

Cornelius Baur, Head of McKinsey Germany

Handelsblatt is the largest business and financial newspaper in the German language. Around 200 editors, correspondents and permanent staff around the globe ensure up-to-date, comprehensive and well-founded reporting. Compared to other daily newspapers, the business and financial newspaper, which is published every trading day, is an indispensable read for decision-makers at the first and second management levels. According to the “Readership Analysis Decision-makers in Business and Administration” (LAE) 2018, the Handelsblatt reaches more than 305,000 top decision-makers every trading day. The Handelsblatt stands for high topicality, reliability, substance and objectivity. News is researched, analysed and placed in its complex context. Background information, comments and analyses are of particular importance. With well-founded reports on future trends and new technologies, the Handelsblatt provides important insights for successful action in constantly changing industries and markets.

McKinsey & Company is the leading management consultancy for top management in Germany and also worldwide. Its clients currently include 26 of the 30 DAX-listed companies. McKinsey is active in Germany and Austria with offices in Berlin, Düsseldorf, Frankfurt am Main, Hamburg, Cologne, Munich, Stuttgart and Vienna, with over 100 offices in more than 60 countries worldwide.