
REVIEW: The Spark 2019
In 2019, we were looking for the most exciting new reality concepts that are innovative, scalable and have already been successfully tested. Concepts that focus on people, their work and their everyday interaction space: from virtual and augmented reality, voice and gesture control to innovative, virtual training solutions.
THE AWARD CEREMONY
Handelsblatt and McKinsey awarded “The Spark – The German Digital Award” for the fourth time on the 21st of November 2019 in front of more than 500 invited guests from politics, business and science. Ten digital pioneer start-ups were finalists at the Berlin station and presented themselves to the audience.


















THE WINNERS
All ten finalists impressed the jury with their business model. But the following four were ultimately convincing and emerged as the winners of “The Spark 2019”:

1. Blickfeld
Blickfeld develops LiDAR (“Light Detection and Ranging”) sensors and software for environment detection. LiDAR is a method for optical distance and speed measurement similar to radar. Instead of radio waves as in radar, laser beams are used.
Thanks to the revolutionary proprietary MEMS technology, Blickfeld can offer a cost-effective LiDAR sensor that is both high-performance and robust – perfect for mass market applications. The solution can be used in autonomous mobility, mapping, robotics and smart cities.
2. Brighter AI
Brighter AI has developed an anonymization technology for visual data based on Deep Learning – Deep Natural Anonymization. Personal information such as faces and license plates are replaced by synthetic image data using generative artificial intelligence. The solution therefore enables companies to protect identities, comply with data protection guidelines, as well as provide analysis and AI development options when recording camera data in public. Deep Natural Anonymization thus represents a unique innovation for the privacy market.


3. Ubimax
Ubimax Frontline is a unique, fully integrated wearable computing platform that supports picking, manufacturing and maintenance processes and remote assistance – thus offering real added value along the entire value chain. Through the use of wearable computing solutions such as data glasses and augmented reality applications, information becomes immediately accessible to the industrial worker when he needs it, leaving the hands free. Ubimax Frontline connects the real and the digital world. Human workers are “upgraded” by providing data in real time and thus they can work perfectly together with their “digital colleagues”.
„Female Founder Special Prize“: Anna Iarotska
In order to inspire more female talents to start up a business and to make more successful female start-up role models known, Handelsblatt and McKinsey awarded the “Female Founder Special Prize” for the first time. The special prize was awarded to Anna Iarotska, CEO and co-founder of Robo Wunderkind. She promotes the active use of technology by children. Anna Iarotska sows digital curiosity in a generation that will shape the future. In this generation, more girls should and must be interested in codes, digitalization and technology, and young women must have the courage and support to start businesses. With her start-up Robo Wunderkind she wants to inspire more children for technology and technological professions.

THE FINALISTS
From April to June, we searched for the best applicants and found ten who we selected as finalists. These are the 2019 finalists at a glance:
THe jury
In a multi-stage process, ten exciting finalists were selected from a large number of interesting applicants, who presented themselves to our top-class jury in the live pitches of the jury meeting on September 30th. The winners were announced and honored at the awards ceremony on November 21st.


















For The Spark 2019, we once again put together a top-class jury, which used its expertise to select The Spark winners 2019 at the jury meeting.

Sven Afhüppe
Editor-in-chief Handelsblatt

Prof. dr. dr. Ann-Kristin Achleitner
Scientific Director of the Center for Entrepreneurial and Financial Studies (CEFS), Munich University of Technology

Christian Schlögel
Chief Digital Officer Körber AG

Reinhold Achatz
Chief Technology Officer and Head of Corporate Function Technology, Innovation & Sustainability thyssenkrupp AG

Christina Reuter
Member of the supervisory board KION Group AG

Megumi Ikeda
Managing Director, Hearst Ventures & General Manager, Hearst Ventures Europe

Cornelius Baur
Head of McKinsey Germany

Lukas Zanger
COO Magazino and Winner The Spark 2018

Markus SontHeimer
CIO/CDO and Member of the Board of Management Schenker AG

Martin Hofmann
Group CIO Volkswagen AG

Alena kretzberg
Head of Group Digital Transformation & Strategy Commerzbank AG
THE NOMINATION COMMITTEE
In the nomination phase, external topic experts, the Handelsblatt editorial team and a representative of McKinsey evaluate the applications. Here, too, the three evaluation criteria are the benchmark for arriving at a result. The best applications are nominated as finalists.
The experts for the nominations in 2020 are

ANDREA REXER
Handelsblatt – Head of department company & markets

Niko Mohr
Partner at McKinsey

Prof. Michael Dowling
Professor for Innovation and Technology Management, University of Regensburg and Chairman of the Board of the Münchener Kreis

Uli ERxleben
Founder SMACC & Hypatos

Prof. dr. habil. Alois Knoll
Professor at the Technical University of Munich, Chair of Robotics, Artificial Intelligence and Real-Time Systems